Murray Whalen Communications
Turning thought leaders into business leaders™
Calling All Gurus
Industry studies estimate that today nearly 70 percent of a company’s value is intangible and depends on invisible assets not found on a balance sheet such as technical expertise and skills, innovation, public reputation, patents, business networks, and institutional knowledge. Competitive advantage is driven by what one knows as opposed to what one owns. To leverage a company’s full potential, you need to build strategic marketing and branding programs around key personnel and thought leaders.
That’s why we work with industry experts to create and promote a brand platform that will educate clients and customers, build public awareness, and generate business leads. Simply put, we turn thought leaders into business leaders.
The EX Factor
We don’t do widgets. MWC represents executives, experts, and entrepreneurs that offer sophisticated products or services.
If you are a professional service provider, industry innovator or tech guru, you have unique marketing needs. Most often, your personal expertise is the secret sauce that can set you – and your business – apart from the competition and drive business growth. We understand this important nuance and develop bespoke marketing, PR and business development programs to transform your know-how into commercial success.
Phone a Friend
Remember this Millionaire™ lifeline? Contestants called only their most reliable, knowledgeable, trusted friends for answers to challenging problems. You need to be that lifeline to your clients and customers.
Consumers of sophisticated goods and services want to buy from people and organizations they know, like and trust. And, we know your brand is a competitive advantage that is your lifeline to success.
We will package and articulate those best brand assets that will bring prospects to the purchasing threshold. Our marketing and PR programs build strong name recognition – the “know” – within particular industries or audience segments. Through reputation management – the “like” – we manage your brand to engender client trust and loyalty.
Our goal? For your phone to never stop ringing.